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15.Dec.2000
Rainer Benda on ANF


SEGA in the red
(Irina Srebot) - Since the introduction of the Dreamcast console, the former hope becomes a millstone round the company's neck. The Japanese company faces a financial dilemma. Sega expects for the current financial year a loss of 193 million Euro. Despite price reductions to stay competitive with Sony's Playstation 2, there's no hope for a change. Analysts recommend Sega to concentrate on developing software. Since March 2000, Sega sold profitably 30.2 million games.

Supplement 12-16-2000:
Accidently we coughed an elder message. On 12-12-2000 Heise reported that contrary to what many experts expected Dreamcast sells very well after the release of Playstation 2. So according to the manufacturer around Thanksgiving sells increased of 85% percent compared to sells of the week before. Also Sega would profit from Sony's delivery problems in the case of Playstation 2, said Peter Moore, president of Sega USA, in an interview with the news service CNET on the Jupiter Entertainment Conference in Los Angeles, yesterday.

[News message: 15. Dec. 2000, 12:17] [Comments: 0]
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